Cheshire Cat / Chessur, Dormouse, Mad Hatter, March Hare, White Rabbit, Alice, Dinah are shown on the pin. At the top left of this pin, we see Mad Hatter wearing a blue hat. The pin features Alice who is wearing a white dress and is located at the centre of the pin. We can see White Rabbit at the right of the pin. At the top right of this pin, we see March Hare. At the bottom right of this pin, we see Dinah. Located at the bottom left of the pin is Cheshire Cat / Chessur.
The back of the pin is gold and has impressed sorcerer hats. On the back of the pin it reads “Walt Disney Imagineering Exclusive Limited Edition of 250 ©Disney China”. The back of this pin has two posts. It has a pin-on-pin structure held together by two rivets.