On the pin, the text "Rivera Familia De Za Pateros DESDE 1921" is shown. The text is red, white, and black with a background of beige.
Dante is featured on the pin. He has a leg bone in his mouth sitting next to a Rivera shoe business sign.
The rear of the pin is gold and has impressed mickey heads. Written on the back of the pin is “2020 Limited Release ©Disney ©Disney/Pixar Made In China FAC-065120-20087” The back of the pin shows the Disney Pin Trading Logo, one post and two nubs.