This pin was given to those who participated and won the Disney Trivia Competition. If you notice carefully, you'll see that DISNEY is misspelled as DIENEY. Written on this pin is "The Disney Store Trivia Competition" in gold with a light grey background. At the top of the pin, we see Jiminy Cricket wearing a blue hat.
The reverse of the pin is gold and has impressed waffle. “©DISNEY Taiwan” is written on the reverse of the pin. The pin has just one post on the rear.