The pin shows Cheshire Cat / Chessur from Alice in Wonderland. He is laying down and smiling. There are letters A and B and C is written with his tail. Written on the pin is "ABC" in light pink with a light purple background.
The rear of the pin is gold and has impressed ice cream cones. Written on the back of the pin is “Disney Studio Store Hollywood Limited Edition 300 ©Disney China” This pin has two posts on the back. The back of this pin has two rivets.