Leslie Iwerks directed "The Pixar Story," a documentary about Pixar's roots. The film had an early screening at the Sonoma Film Festival in 2007, and later that year it had a brief theatrical release before being picked up by the Starz cable network in the United States.
Outside of North America, the film was released on DVD in summer 2008 as part of the "Ultimate Pixar Collection," a box set of Pixar movies. It was then included as a bonus feature on the November 18, 2008 release of the ''WALL-E (film)'' limited edition DVD and Blu-ray releases.

On August 24, 2009, the film premiered on BBC in the United Kingdom.